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Client Wins From July 12

Compuware hires Pure Visibility for search marketing: The Ann Arbor Internet marketing company Pure Visibility Inc. said it had been retained by Detroit-based Compuware Corp. to help the IT giant with its search marketing activities. Pure Visibility's comprehensive work for Compuware will center on pay per click campaigns, search engine optimization, and Web analytics reporting. Compuware is a global leader in increasing productivity of client companies through providing critical insight into their IT application performance management and business portfolios. Its Web presence and marketing activities span the globe and its many field marketing offices. Compuware selected Pure Visibility to support its global strategic marketing efforts. Pure Visibility's pay-per-click campaign management and optimization for Compuware includes managing campaigns globally. Pure Visibility provides integration of search marketing activities into Compuware's CRM system, providing lead source tracking services to Compuware that will show how customers are finding Compuware online, and the effectiveness of Compuware's online marketing activities in converting online interest to sales. Compuware will also benefit from Pure Visibility's infrastructure review, page level guidelines, and link building work that will improve organic search results.

Steria to Adopt Compuware Changepoint: Detroit-based Compuware Corp. (Nasdaq: CPWR) announced that Paris-based Steria, one of Europe's leading IT service companies, has chosen Compuware Changepoint to provide a core management system for Steria's project and service portfolios worldwide. When the ongoing rollout has been completed, 12,000 users (Steria teams, partners and clients) in 16 countries will use the solution to manage programs and identify and anticipate risks through proactive management of schedules, resources and change management. Steria has chosen Compuware for the maturity of its Changepoint solution and for the expert assistance provided by Compuware consultants throughout the rollout. Steria has been in business for more than 40 years, experiencing significant growth. Today the company employs 18,300 people in 16 countries in Europe, India and Asia. Following the three strategic acquisitions that Steria has made since 2001 (Integris, Mummert Consulting and Xansa), Steria has a broad range of project, program and service management skills and approaches. These companies have brought considerable added value to Steria through know-how, methods and various project management tools. In order to optimize its management of large-scale programs, Steria has decided to harmonize its project and service management as well as its reporting methods worldwide. The Compuware system will bring together various project management methodologies, while also taking local knowledge and expertise into account. Changepoint was chosen for its ability to provide a unified reference system containing project management information that can be updated in real-time while also adapting workflows to the specific aspects of each country. Changepoint will enable the 12,000 users to share planning, project risk processing, resource allocation and project documentation data in real-time. Key decision makers will have access to a unified set of performance indicators and customized reports so they can track the progress of each project, program or service and ensure that it complies with Steria's risk management policy. To help manage exceptions, Changepoint will help operational decision-makers focus on projects that need their input arising from an issue or a particular need. The solution's role is to improve risk management for programs that have an impact on the profitability of the group, therefore becoming an essential tool for managing Steria's business. More at www.compuware.com.

Basso Design Transforms Web Site: The Troy interactive agency Basso Design Group said it is re-designing the Web site for TransForm Automotive, a  manufacturer of precision powertrain and engine components, in Sterling Heights. "The current site was designed nearly a decade ago and will receive a thorough overhaul," said Laura Oliveto, vice president for business development at Basso Design Group. "Besides a new look and feel, video clips and animations will illustrate manufacturing processes and techniques. A content-management system will allow TransForm's personnel to post job openings and update other important information and search-engine optimization will be implemented to improve the company's rankings." TransForm Automotive is best known for its patented in-die spline forming technology. The company is owned by Means Industries, a division of Amsted International. More at www.bassodesigngroup.com.

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