Michigan Driving Technology On Display

West Bloomfield Township-based iQ-Telematics will be displaying its driver distraction mitigation technology, iQ-Gateway, during the National Congress for State Legislatures in Louisville, Ky. this week.

The purpose is to educate the legislative body around the country about technology that can safely allow drivers access to contents and connectivity while driving. The company previously exhibited with the same venue and received very positive feedback from attendants that included legislators from the U.S., Canada, South Africa and Europe.

The system allows a driver to stay connected with communications and content in a manner that avoids taking eyes off the road or hands off the wheel, and while eliminating cognitive distraction through smarter delivery of content and notifications. The system is protected with granted and pending patents in the United States, the European Union and Japan, with other relevant patent filed to complement the existing solution.

A survey will be conducted among attendees that will witness a demo before filling out a survey stating their views about the product. Previous surveys, as late as 2008, showed that 65 percent of people that view the demo will definitely buy the device and 25 percent will likely buy the device. The price point people are willing to pay for the device ranged from $200 to $300, which is consistent with the previous survey results that were conducted in 2004.

For more information, including on partnerships and investing in the technology, contact Mouhamad Naboulsi at (248) 388-0211 or visit www.iQ-Telematics.com.

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