Wal-Mart Tops Record Month For OnStar Nav Routes

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The Detroit-based OnStar unit of General Motors reported that its subscribers requested more than two million routes in July, a monthly record of direction-seeking blue button pushes.

And what was the most often sought destination? The nearest Wal-Mart. In fact, nearly 40,000 navigation requests routed subscribers to the retailer across the United States and Canada.

“Whether we route our subscribers to their favorite store or to a new restaurant to meet up with a friend, we are committed to providing drivers with useful and convenient services that make the driving experience a simple, safe and efficient one,” said Scott Kubicki, vice president of subscriber services, OnStar. “During this summer’s busy travel season, our live advisors provided navigation service in record numbers and we expect to see a steady climb in navigation volume.”

With more than 13 million points of interest from which to choose, the top 10 most-requested destinations in July were:

  1. Wal-Mart
  2. Holiday Inn
  3. Home Depot
  4. Walgreens
  5. Marriott
  6. McDonald’s
  7. Bank of America
  8. Starbucks
  9. Target
  10. Hampton Inn

OnStar’s Turn-by-Turn Navigation connects subscribers to a live advisor who finds the destination being sought and sends audio directions to the vehicle that are played through the stereo. Turn-by-Turn Navigation allows subscribers to keep their hands on the wheel and eyes on the road as they safely reach their destination.

OnStar eNav makes it easy to pre-plan travel. Subscribers can visit Google Maps or MapQuest to plan a trip and have destinations sent to their OnStar system. Once in the car, subscribers simply press their vehicle’s OnStar phone button to access voice-guided commands to select their pre-planned route. Turn-by-Turn Navigation or the subscriber’s navigation screen then takes over to guide the way.

Subscribers driving a GM vehicle with a screen-based navigation system have access to OnStar Destination Download through which directions are remotely downloaded to the navigation screen. With Destination Download, there is no need to pull over and enter a specific destination. In fact, if a subscriber doesn’t know the address, advisors can look it up and help subscribers safely navigate to their destination.

(c) 2010, WWJ Newsradio 950. All rights reserved.

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