Ann Arbor-based Fry Inc. said Tuesday that it had launched a newly designed Web site for Hannaford Supermarkets, a grocer serving the Northeastern United States.

Fry built and designed the new to be an interactive shopping experience. Customers can use the site to send shopping lists to their mobile devices, create profiles to alert them of allergens in products, print store and manufacturer coupons, and order cakes and deli platters to be picked up in-store. Additionally, shoppers can conveniently interact with the weekly sales flyer and recipes sections by adding products and ingredients from those pages directly to their shopping lists.

“It was our goal to enhance and simplify the user experience on our web site and to allow customers to have a richer and more personalized shopping experience,” said Mark Bradeen, manager of promotions and online loyalty marketing for Hannaford. “The new site is both a shopping destination and an innovative extension of our stores.”

Fry built the site on its Open Commerce Platform, a solution that provides retailers with the tools to expand their online business. Fry also designed the site to capture the brand and provide an exemplary user experience.

“Hannaford recognized the need to engage its customers and provide the necessary tools to make visiting its site an enjoyable and usable interactive experience,” said Rudy Pataro, president of Fry.

Hannaford Supermarkets, based in Scarborough, Maine, operates 176 stores and employs more than 27,000 associates in Maine, Massachusetts, New Hampshire, New York and Vermont. Most Hannaford locations have full-service pharmacies, and all stores feature Guiding Stars, an easy-to-use navigation system to help customers easily find foods with good, better or best nutritional value. Each store also provides a large selection of natural and organic products, many supplied by local farms through our Close to Home program.

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