Gomez, the Web performance division of Detroit-based Compuware Corp. (Nasdaq: CPWR), Wednesday published the first U.S. Retail Banking Web Site Performance Index.
This single, overall rank provides retail bankers with a fast, top-line view into how their Web or mobile sites are performing across multiple dimensions in comparison to competitors and industry leaders.
The U.S. Retail Banking “Rank of Ranks” is the first in the industry to provide an aggregate ranking across all benchmark measurements and sets a new industry benchmark standard for delivering superior Web experiences.
The U.S. Retail Banking Web Site Performance Index consolidates multiple tests to provide retail banks with a single rank to quickly compare their performance to top competitors and industry leaders. Regions Bank earned the number one ranking across all fifteen retail banking companies for the first U.S. Retail Banking “Rank of Ranks” measured from Aug. 8-22.
Said Chris Cox, executive vice president and head of Regions Bank’s e-business division. “At Regions, we continually strive to create the best online experiences for our customers and the new ‘Rank of Ranks’ benchmark, tracked by Gomez, provides us with an instant view into how we’re performing in this segment.”
Added Matt Poepsel, vice president of performance strategies at Gomez: “As retail banks continue to look for new ways to differentiate themselves among their competition, the ‘rank of ranks’ website index helps retail bankers instantly understand their performance in comparison to key competitors. With competitive benchmarking, companies can improve web performance and better manage their customer experiences and expectations.”
The U.S. Retail Banking index measures performance of Web sites across three key metrics: response time, availability and consistency. Response time monitors how quickly visitors can access content and perform tasks on each site. Availability validates whether customers get the information they need when they need it, and consistency measures uniformity in customers’ experiences of each site.
Gomez has doubled the number of global Web performance benchmarks it has published for over 10 years to more than 100 that include more than 2,000 companies in dozens of industries.
Gomez Web benchmarks involve testing the Web sites of target companies using a subset of the Gomez Global Performance Network, which features more than 150 high-bandwidth “backbone” locations and more than 150,000 actual end-user “Last Mile” locations around the world.
Gomez Mobile benchmarks test mobile-specific versions of target Web sites. These are typically “streamlined” versions of Web sites that were created specifically with the mobile form factor and throughput speeds in mind.
Gomez Business Process benchmarks measure typical multistep processes — such as purchasing a product or performing a stock trade — across major brands in the same industry.
For more details on Gomez benchmark methodology, go to www.gomez.com/benchmarks/methodology/.
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