Ann Arbor-based Snapjack Wireless announced the launch of, an online store that provides mobile phone users with a better way to purchase used and refurbished cell phones and new accessories.

Customers enjoy significant savings on quality brand-name devices without the requirement of lengthy cell phone contracts.

“With the growing number of cell phones that are being discarded and reprocessed each year, and the long-term carrier contracts that users are tied into, we knew there was an opportunity to meet consumers’ needs while also helping the environment.” said Brent Oliver, president of Snapjack Wireless.

From their initial visit to, customers will find brand-name devices, competitive pricing, and a high-quality user experience. The site enables consumers to replace their cellular phone or other wireless device without signing an extended or new long-term contract. The new accessories offered by Snapjack Wireless include everything from cases and chargers to batteries and headsets — and everything in between.

The user experience found at was designed by Ann Arbor-based Grand River Interactive and is built using the Magento ecommerce platform. In addition to user experience and site build, Grand River produced all creative elements for the site as well as designing promotional marketing materials.

“Designing a site from the start allows us to take advantage of all the knowledge that we have gained from previous engagements and pour it into this project.” said Scott Robertson, managing partner of Grand River. “We believe in the environmentally friendly aspect of the business and we are pleased to offer our expertise to Snapjack Wireless in the development and design of its e-commerce site.”

As part of its Grand Opening celebration, will be providing guests with a 1 in 500 chance to win one of three new Apple iPads to be given away between now and Sept. 30. More information is available at

The site features brands from across the cell phone industry including Apple, BlackBerry, Motorola, Samsung, Case-Mate, Otterbox and others across over 16 categories of accessories. Users can choose phones without contractual ties to any carrier including Alltel, AT&T, T-Mobile, Sprint, and Verizon.

More about the site designer at

(c) 2010, WWJ Newsradio 950. All rights reserved.


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