Ingenex, an internet marketing agency based in Ann Arbor, has released a case study announcing the results from its virtual trade show experience for client Osram Opto Semiconductors.

The digital marketing team traveled to Las Vegas with Osram Opto Semiconductors for Lightfair 2010, the signature annual lighting industry event, to provide on-site social media marketing support.

Performance metrics for the Lightfair virtual trade show page have been published and are available on the Ingenex portfolio page at

Highlights of the results from Ingenex’  virtual trade show page for Osram Opto Semiconductor include 45 total content posts, 17 videos produced, 52 photos published, 23,532 page views, 4,088 visitors, page 1 on Google for the search word Lightfair, 786 photo views, 6,495 video views, 2,772 embedded views including Wired, six posts from influential bloggers specific to the virtual trade show page, 10 links acquired from influential bloggers, 30 new Facebook fans, 958 Facebook pageviews, 72 newsletter subscribers added and being the No. 1 Google result for 11 different strategic key phrases.

“Lightfair is a premier industry event for OSRAM Opto Semiconductors, and we knew we needed an innovative platform to help differentiate our presence from the hundreds of other companies in attendance,” said Kate Cleveland, marketing communications manager for Osram Opto Semiconductors. “Ingenex was very valuable in creating the virtual trade show site, distributing content live from the trade show floor and integrating it all through our social media channels. Overall, the virtual trade show proved to be a resounding success for our presence at Lightfair.” 

In addition to executing on Web design and social media marketing tactics, Ingenex implemented search engine optimization techniques that helped elevate Osram’s virtual trade show page to page one Google search results for a variety of strategically targeted keywords and phrases. The Internet marketing firm generated online buzz for Osram that helped the company exceed its goals for search rankings, social media metrics, augmented mentions, page views and new subscribers.  

Said Ingenex CEO Derek Mehraban: “This successful program helps to establish the foundation for more event-driven virtual trade show pages, which will help to increase online presence and credibility for our clients in the future.” 

Learn more about the Internet marketing services from Ingenex at   

(c) 2010, WWJ Newsradio 950. All rights reserved.


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