Ingenex Digital Marketing hires two: Ann Arbor-based Ingenex Digital Marketing is expanding its digital marketing team with two new hires who specialize in the areas of search engine optimization and social media marketing. Tiffany Risner is the new interactive marketing coordinator responsible for expanding the social media presence and interaction for Internet marketing firm Ingenex and it’s clients. Tiffany also specializes in building out website content, writing optimized press releases, and providing positive energy for the entire Ingenex team. Risner holds a bachelor of arts degree in English and psychology from Palm Beach Atlantic University and is also a published writer. In addition to her roles as interactive marketing coordinator and social media maven, Risner will help drive the strategic direction and create hilarious and relevant content for HashtagsForLife, Internet inspiration in the form of #hashtags brought to you by Ingenex Digital Marketing. Ingenex has also hired Megan Meade as SEO copywriter. Meade is a graduate of the New Media Drivers License program at Michigan State University, and was a member of the summer 2010 EcoFriendly Internship team. Megan graduated Michigan State University with a bachelor’s degree in advertising. More at www.ingenexdigital.com
ForeSee Results’ Kevin Ertell Named to Shop.org Board of Directors: Ann Arbor-based ForeSee Results announced that Kevin Ertell, vice president of retail strategy, has been named to the Shop.org board of directors. Shop.org is the digital division of the National Retail Federation, the world’s largest retail trade group. Ertell is one of 11 new board members announced Sept. 2. Shop.org board members represent the needs of the Shop.org membership, provide strategic and financial guidance on the mission, vision and operation of the group, and contribute to Shop.org’s authority in the industry. Ertell’s expertise with e-retail and role with ForeSee Results will bring a broad perspective to support the Shop.org membership. ForeSee Results applies a proven, scientific methodology developed at the University of Michigan to retailers’ online and offline marketplaces in order to measure and benchmark satisfaction while also identifying areas of improvement with the greatest return on investment. Over the last decade, ForeSee Results has worked with hundreds of retailers and produced numerous research studies and reports that enrich the industry’s understanding of the retail customer experience. As vice president of retail strategy at ForeSee Results, Ertell works with product, delivery, and marketing teams to provide best-in-class solutions to the retail industry that bring innovation and operational excellence. More at www.ForeSeeResults.com.
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