Oneupweb Takes Invisible Fence For Walk On Wild Side
It began raining cats and dogs Sept. 3. The forecast shows no signs of it stopping as animal lovers continue to flock to the new Facebook promotion built by Oneupweb for Invisible Fence of the Midwest and Canada.
Dubbed an Animal Lover's Extravaganza, the main prize is a trip for four to Disney's Animal Kingdom -- and a free installation of an Invisible Fence Brand system, of course.
"Invisible Fence of the Midwest and Canada were looking for a way to really connect with families," said Lisa Wehr, CEO and founder of the Traverse City interactive agency. "We helped them design a sweepstakes targeted to their unique customer demographics. And we didn't stop there. The success of this social media campaign is due to the integrated online marketing tactics we used to promote the sweepstakes."
So what is that success Wehr speaks of? It includes:
* A 192 percent increase in Facebook Likes
* More than 2900 entrants
* Upwards of 24 million targeted impressions via Facebook
* A Facebook PPC ad, receiving more than 5 million impressions, with a 98.2 percent social impression -- indicating the percentage of impressions where the viewer of an ad also saw that 1 or more of their friends liked the page, application, event, or ad
* Average daily comments on the Invisible Fence of the Midwest Facebook page increased by 700 percent
And that was just in the first two weeks.
The social media campaign is backed with Google and Facebook PPC ads, banner ads, viral content seeding and more.
"It's our experience that the more integrated a campaign becomes in terms of marketing, the better the results," Wehr said. "The Invisible Fence of the Midwest and Canada's Facebook sweepstakes is a perfect example of this."
The sweepstakes is slated to run through Oct. 17. Along with the grand prize, two runner-up prizes of packages specifically designed for dog lovers will be awarded. Plus, anyone who enters the sweepstakes automatically receives a coupon for $150 off an Invisible Fence Brand Premium Outdoor Containment System.
"As social media continues to expand and change, we really look to Oneupweb to come up with creative strategies to make sure we're in the space, speaking to families and dog owners everyday about what we do best -- keeping pets safe and well-behaved at home," saidLaura Wright, chief marketing officer of JGB Distributing Inc., the Chesterland, Ohio-based distributor of Invisible Fence.
To enter the sweepstakes, visit www.facebook.com/invisiblefencemidwest.
To find out more about Oneupweb's social media and other digital marketing services, visit www.OneUpWeb.com.
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