STC to meet on blogging for business: The Southeastern Michigan Chapter of the Society for Technical Communication will hold its next meeting Wednesday, Oct. 13 at Lawrence Technological University in Southfield. The topic is “BizBlog: Developing, Managing, and Marketing a Company Blog.” Lawrence Tech grad and creative director Charlotte Bohnett and faculty member Tom Glennan will share their experiences in the shift from blog reader to blog developer, manager and marketer. The event begins at 6:30 p.m. with registration, networking and refreshments, with the program running from 7 to 8:30 p.m. The event is free for students, $5 for members of the local chapter, $10 for members of other STC chaptesr and $15 for non-members. Register at the door or by e-mailing email@example.com.
The New Marketing Paradigm – Moving from Push to Pull: Troy-based Business Improvement Group, an organization of business professionals, is featuring the first seminar in a free series based around “How to Attract and Retain Customers.” On Oct. 6, “The New Marketing Paradigm” will be presented by Kevin Krason, founder and CEO of Biznet Internet Solutions. The seminar will be held from 8:30 to 11 a.m. at Automation Alley headquarters in Troy, 2675 Bellingham Drive. You may RSVP at www.big-detroit.com or call (248) 451-1236. This shift in marketing trends has taken many business leaders by surprise, and it is highly recommended that small to mid-sized company influencers attend. Krason will dissect The New Marketing Paradigm by addressing what’s happening, why, and how to adapt to the change. He will identify the movement from interrupt to permission-based marketing and offer valuable insight for determining future company strategies. Also included in this content rich seminar will be a panel of business leaders providing real world discussion about how they are adapting to the new marketing paradigm. Krason founded Biznet Internet Solutions in 1994 to realize his passion for the Internet industry and business. The Business Improvement Group’s members are Biznet Internet Solutions, Creative Breakthroughs, Optimum Technology, Persis Consulting, Prime Office Innovations, Accesspoint HR, Atrio Systems, and Technisource. The next BIG Detroit event will be the second seminar in the How to Attract and Retain Customers series, taking place on Tuesday, Nov. 2 at Automation Alley. The discussion will focus on New Tools for Managing Client Relationships.
Six Organizations Offer Lecture Series At Lawrence Tech: Six southeastern Michigan organizations have partnered to offer a speaker series, Executive to Executive, designed to offer nonprofit leaders and board members practical applications to help their organizations succeed and grow. The four-part series hosted by the Center for Nonprofit Management at Lawrence Technological University is offered through a partnership of the United Way for Southeastern Michigan, Michigan Nonprofit Association, Plante & Moran, Blender Consulting Group and the McGregor Fund. The Executive to Executive series will feature prominent leaders who are making a difference in the nonprofit sector speaking on timely topics — “Strategies for Nonprofit Organizations,” Rip Rapson, president of the Kresge Foundation, Tuesday, Oct. 26; “Maximizing the Internet,” Tim Freeth, online operations manager for Google, Tuesday, Jan. 11, 2011; “Mergers and Collaborations,” Richard Dugas, chief executive officer of Pulte Corporation, and Michael Brennan, chief executive officer of United Way, Tuesday, March 22, 2011; and “Strategic Innovation,”Allan Afuah, associate professor of strategy at the University of Michigan, Tuesday, May 3, 2011. All presentations will be held from 8:30-10 a.m. in room M218 in the Buell Management Building, Lawrence Technological University, 21000 W. 10 Mile Road, Southfield. The registration fee is $25 per session or $80 for the series, and registration begins at 8 a.m. Participants can register by contacting Lawrence Tech’s Center for Nonprofit Management at (248) 204-3095 or visiting www.ltu.edu/management/nonprofit.asp.
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