Airfoil Public Relations has weathered two recessions and come out on top as a nationally recognized agency specializing in public relations and marketing communications for technology companies, ranging from corporations like Microsoft, Starbucks and eBay to growing technology stars such as Altair, MobiTV and YouSendIt.
Since its founding in 2000, Airfoil has helped establish and solidify its clients as leaders in their respective industries through strategic, creative communications, characterized by Airfoil’s “higher thinking” means of creating differentiation. Throughout the past 10 years, Airfoil PR has maintained a steady growth rate — 22 percent average annual growth over the lifetime of the company — part of which can be attributed to the firm’s motivated work culture and its rapport with clients.
Airfoil began as a five-person technology boutique and today employs 55 staffers from its Southfield and Mountain View, Calif. offices. It has earned awards that include industry recognition such as the 2010 PRSA Silver Anvil Award of Excellence to the 2007 Holmes Report Technology Agency of the Year.
To share its innovation brand building expertise, Airfoil has debuted a microsite (www.flywithairfoil.com) that showcases best practices and points of view; the campaign is supported by direct mail, a social media campaign, and digital advertising.
“Every company aspires to innovation, but how you illustrate and discuss innovative qualities makes the difference in how others perceive your business, product or service,” said CEO Lisa Vallee-Smith. “By showcasing innovative qualities with solid examples and proof points, businesses can back up their claims to innovative greatness. From creative campaigns like flying the A.R. Parrot Drone over the heads of reporters at a technology tradeshow to the strategic planning that contributed to the expansion of the eBay Motors division from a novel concept to being the leader in online auto sales, Airfoil has consistently applied higher thinking concepts to every piece of work it’s done.”
An integral part of the company’s growth has been through its relationship with Microsoft, Airfoil’s longest-standing client. Microsoft has helped to solidify Airfoil as a technology brand, as well as established the company’s operational best practices.
“Throughout our decade of being at the helm of Airfoil, Lisa and I have worked with an exciting range of clients, employees and partners without whom we would not have survived,” said Airfoil President Janet Tyler. “Our continued success rests on the fact that as an agency we continuously strive to provide our clients with the strongest, most creative thinking possible and work to provide public relations lift for them as they grow their businesses.”
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