The Detroit auto enthusiast magazine AutoWeek has introduced a new iPad application.

The app was developed with mobile publishing platform solution provider PixelMags.

Readers will be able to get embedded video, photo galleries, audio and direct-link access to Web sites without leaving the application. Additionally, to send a comment to an author, a reader can click a mouse to launch an e-mail.

“This is another extension of the AutoWeek brand,” said K.C. Crain, AW publisher and group vice president of Crain Communications Inc. “The way in which enthusiasts get their information continues to evolve, and we are responding to that demand. The integrated platform that we can offer now to our advertisers bridges the gap between the print and online worlds.”

What sets this app apart from those of other magazine publishers is its value proposition. Where other publishers seek traditional print subscription prices, AW will broaden its consumer audience by lowering the cost of entry: iPad consumers will get a one-year (26 issues) subscription for $4.99. Single-issue price is 99 cents.

Launching in conjunction with the Oct. 11 AW New Car Guide, the AW iPad app will replicate its print counterpart. It also includes video drives of the Porsche 911 GT3 and 911 Turbo, the Audi A7 and the Lincoln MKZ hybrid and MKX.

“It puts our readers behind the wheel of a car and brings sight, sound and motion to our print product,” Crain said.

Along with these first drives and new-car reviews, the inaugural iPad issue will provide users with more news, additional photography and the ability to test products in a way never seen before, with a share feature that allows magazine copies to be shared with others.

PixelMags is the premier digital publishing platform and dedicated branded app developer in the iTunes App Store, with offices in Los Angeles, New York, London, Australia and New Zealand. The PixelMags library currently features more than 200 branded apps for iPad and iPhone.

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