Northwood University’s 47th Auto Show a Huge Success
Northwood University’s 47th Annual International Auto Show took place Oct. 15-17. The warm and dry weather was a major factor for the record-setting 59,000 attendees over the three-day show.
Visitors enjoyed 450 new vehicles presented by the 600 student workers who produced each student-created display. This year’s show featured something for everyone from family vehicles to custom rides and motorcycles.
Said Joseph Lescota, chair of the automotive retail management program: “The three-day event leads to several very solid career offers to many students who participated in the Auto Show by major manufacturers, suppliers and dealers. Company representatives frequently attend the show to have the opportunity to ‘scout out’ potential employees for their companies by recognizing the special business and social skills of our students. What a great validation that our students are learning what is important to be successful in business and are able to demonstrate this knowledge outside the classroom!”
Said Brandon Postema, general chair of the NUIAS: “We could not have asked for better weather or workers. We improved on the attendance from previous years and increased the Classic Car Show numbers at the same time. This year’s Classic Car Show boasted 114 classics in addition to the nearly 450 new vehicles. Everyone this weekend worked very hard and put their best foot forward. As general chair, I am very appreciative of everyone’s dedication and enthusiasm for the NUIAS.”
Students that participated in the Auto Show are from all curriculums and backgrounds. According to Timothy Nash, vice president for strategic and corporate alliances and Fry endowed chair in free market economics, the NUIAS impacted the Midland area with an estimated $3 million.
The entire event is planned and executed by Northwood students and is free to the public. Next year’s event is scheduled for Sept. 30 – Oct. 2.
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