Many of Michigan’s largest and most well-known firms are embracing mobile technology. Proving the point, those leading the charge at two of the state’s most prominent companies will discuss their work in mobile, as well as the opportunities and benefits the technology can provide, at the next Mobile Monday Detroit event.

Speakers from General Motors and the Compuware-owned Web performance management company Gomez Inc. will take part in a Mobile Monday Detroit event scheduled to take place on Monday, Nov. 8 at the Compuware Building in downtown Detroit.

Speaking on behalf of General Motors will be Matt Hovey, program manager, senior architect and strategist for mobile computing, and Mike Barkume, manager of dealer and consumer mobile solutions for sales, service and marketing. Hovey also chairs GM’s Mobile Technology Forum, and has led mobile technology teams in both the engineering and IT domains, including OnStar’s Advance System Architecture Team. Barkume leads a development team that’s seeking to change the way people think about GM’s brands through innovative approaches to automotive retailing. Over the past year, Barkume’s team has overseen the successful launch of Chevy Baseball, Chevy Showroom and Mobile Workbench — apps that impact consumer perception thru gaming and shopping tools, and the dynamics of the sales process by extending the dealership beyond its walls.

Speaking on behalf of Gomez will be Amir Rozenberg, the firm’s product manager for mobile product strategy. Amir is an entrepreneur with experience in the mobile wireless industry, most recently as senior product manager at Adva Mobile, where he led their direct-to-fan strategy to establish product requirements, as well as managing business relationships with mobile operators, brands, content owners and messaging vendors worldwide. Rozenberg also worked for Groove Mobile where he developed the product strategy and business models for the firm’s mobile music offerings, and prior to that, was at Nextcode Mobile, with responsibility for the infrastructure, usability and handset applications of the firm’s code scanning product portfolio.

Gomez’s Rosenberg will be presenting on the topic of mobile browsing performance as discussed by a recent white paper released by the firm which has been receiving a great deal of attention in the mobile industry media, titled Great Expectations:  What Users Want from the Mobile Web Experience. 

The event will take place Monday, Nov. 8 from 6 to 8 p.m. at Compuware, One Campus Martius in Detroit. Attendance is free, though space is limited. Those interested in attending may register at Parking will be validated for attendees who utilize Compuware’s parking deck. Sponsors for the event are Mobile Monday Michigan, Compuware, and the Mobile Technology Association of Michigan. Registration and networking takes place from 6 to 6:30 p.m. with presentations beginning at 6:30 p.m. Light refreshments will be served.

MobileMonday (MoMo) is an open community of mobile industry visionaries, developers, influential individuals, and users fostering cooperation and cross-company business development through virtual and live networking events. The groups programs are designed to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally.
The Michigan branch executes on these objectives, through its Ann Arbor and Detroit chapters, by delivering a balanced approach of business and technical content from within the Michigan business community, as well as beyond our state, in order to insure the Michigan community is made aware of developments taking place outside our area that can aid local businesses. 

Those interested in learning more about Mobile Monday should visit and information about the International organization can be found at

For more information about this event, please contact the group’s founder, Linda Daichendt at

(c) 2010, WWJ Newsradio 950. All rights reserved.


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