Detroit is among about 20 U.S. cities selected by Ford to debut the automaker’s all-electric Focus, which is slated to arrive in late 2011.
David Finnegan from Ford believes customers are ready to make the transition to an all-electric vehicle.
“I think we’ve seen that we’ve adopted that, we’ve adopted many new technologies — your blackberry, your cell phone, our laptops. I think it’s just making that evolution into our automobiles as well,” Finnegan said.
Finnegan also suggested that customers of the Electric Focus would need to think about cars in a different way.
“When we look at electric vehicles, I think customers need to, will need to shift their paradigm to think a little bit more about ‘how much do I need to use on a daily basis’,” he said.
The Focus will be Ford’s first all-electric passenger car. Some of the other cities chosen to be first to market the Electric Focus include Los Angeles, Washington D.C., Chicago and Seattle.
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