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Ford Bringing Electric Focus To Detroit in Late 2011

elecfocusbox Ford Bringing Electric Focus To Detroit in Late 2011

Electric Ford Focus

Detroit is among about 20 U.S. cities selected by Ford to debut the automaker’s all-electric Focus, which is slated to arrive in late 2011. 

David Finnegan from Ford believes customers are ready to make the transition to an all-electric vehicle.

“I think we’ve seen that we’ve adopted that, we’ve adopted many new technologies — your blackberry, your cell phone, our laptops. I think it’s just making that evolution into our automobiles as well,” Finnegan said.

Finnegan also suggested that customers of the Electric Focus would need to think about cars in a different way.

“When we look at electric vehicles, I think customers need to, will need to shift their paradigm to think a little bit more about ‘how much do I need to use on a daily basis’,” he said.

The Focus will be Ford’s first all-electric passenger car. Some of the other cities chosen to be first to market the Electric Focus include Los Angeles, Washington D.C., Chicago and Seattle.

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