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Valassis Web Site Lets Comsumers Search for Coupons by Category, Store

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Livonia-based Valassis (NYSE: VCI) Tuesday announced the launch of coupon code site, www.save.com, the latest addition to its RedPlum portfolio. 

This new savings Web site features over 10,000 coupon codes.

“Save.com builds on our mission to deliver value to consumers, how, when and where they want,”  said John Lieblang, President, Valassis Digital Media  “It complements our cross industry business model by providing an abundance of reliable, up-to-date coupon codes for leading retailers and brands that shoppers want most, especially with the upcoming holiday season.”

Save.com provides consumers with the ability to search for deals relevant to them by:

* Store, including major retailers like the Gap, Payless, Toys R Us, Borders and Sphere;
* Latest or most popular sales/clearance offers; and
* Category.

Featuring coupon codes in 65 diverse categories from apparel and accessories to sports, travel and food, this targeted search tool offers an easy way to save consumers both time and money.

Search methods, shopping behaviors and savings patterns were taken into consideration while developing save.com as a go-to site to meet the needs of today’s savvy shopper. Powered by RedPlum, this site caters to the online shopper and saver. It builds on the company’s online success with savings and lifestyle site, redplum.com, introduced in 2008. Redplum.com will continue to be a destination for printable coupons, local deals and savings tips while save.com will be dedicated to coupon codes of all kinds.

“Redplum.com has established itself as a trusted site,” said Brian Costello, general manager and vice president at RedPlum Network. “We are building on that reputation as a reliable source of online deals and extending it to the coupon code industry through save.com.”

The company works closely with the brands featured on save.com. As marketers respond to consumers’ desire to seek out deals from a variety of sources online and in print, Valassis offers its clients the ability to build a marketing plan incorporating a blended solution across its RedPlum portfolio.

Valassis’ RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform — in-home, in-store and in-motion. Through its digital offerings, including redplum.com, consumers can find compelling national and local deals. Valassis has about 7,000 employees in 28 states and eight countries.

More at www.valassis.com or www.redplum.com.

(c) 2010, WWJ Newsradio 950. All rights reserved.

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