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New Point-Of-View HD Camera From Marquette's V.I.O.

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Marquette-based V.I.O., the decade-long leader in point-of-view video technology, Thursday announced the all-new POV.HD video camera.

V.I.O. calls the new camera the most flexible, rugged and easy to use point-of-view HD video system available.

The POV.HD is V.I.O.’s response to video professionals and athletes who demand advanced high-definition video with vibrant color and superior camera control that excels in extreme environments.

The new POV.HD follows the award-winning form-factor of its predecessor, but with all-new internal components and functionality. The POV.HD features new in-field flexibility capabilities and records up to 5 hours of crisp HD video. Thanks to the exceptionally small and robust nature of the POV.HD camera head, options for capturing creative and beautiful video angles are limitless.

Said Clint Slack, marketing director at V.I.O.: “The POV.HD not only delivers advanced HD video, but also provides a host of unique recording and exposure options designed for the discriminating video enthusiast.”

The POV.HD comes with a laundry list of proprietary functionality driven by user feedback. The recording unit features a 2-inch LCD screen to view footage in the field, edit video and make exposure control adjustments. A simple set of controls allows the user to easily “tag” the best footage in the field, so final editing is finished quickly back in the studio.

The recorder, run by Texas Instruments’ new Da Vinci DM368 Video Processor, supports a real-time video pipeline that enhances image quality and produces crystal clear 1080p H.264 video. The 2-oz wearable camera head captures 142 degree FOV, at 1080p 30fps — the widest point-of-view camera angle available on the market. The camera head also features video capture at 720p 60fps, a high-quality 6-element glass lens and a native 1080p CMOS sensor designed specifically to produce optimal-quality, Full HD video.

In addition to utilizing the best video components available on the market, the POV.HD excels in the single most important test for point-of-view cameras: durability and ruggedness. The POV.HD is IP67 certified and is commonly used in a wide variety of extreme environments due to the unit’s dust, water and shockproof ratings and ability to handle extreme temperatures.

Said Todd Jones, founder and producer for the action-sports film company Teton Gravity Research: “Thanks to the exceptionally small size, bombproof nature and production-grade video quality of V.I.O.’s cameras, we’ve been able to capture unique and beautiful shots of our athletes in extreme situations that otherwise would have been unattainable.”

The POV.HD Camera will be available at Backcountry.com, B&H Photo and in other camera and video establishments across the country.

View video, photos and learn more at www.vio-pov.com.

(c) 2010, WWJ Newsradio 950. All rights reserved.

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