Detroit-based Rockbridge Growth Equity LLC announced Monday it had invested in One on One Marketing, a provider of high quality sales leads to prominent online educational institutions.
“One on One Marketing is a world-class online marketing platform with one of the best management teams in the industry,” said Rockbridge Growth Equity Partner Kevin Prokop. “We are very excited about the growth potential for this business as online marketing and lead generation continues to provide superior and quantifiable returns versus the traditional marketing channels.”
Established in 2002 and headquartered near Salt Lake City, Utah, One on One Marketing delivers leads to for-profit educational clients through its online portal, www.ClassesandCareers.com, as well as through other proprietary channels. The company combines unique and diverse lead sources and state-of-the-art technology and systems to generate high quality, scalable lead volume.
“Rockbridge Growth Equity’s investment will bring value above and beyond simply providing capital,” said One on One Marketing CEO and founder Nick Greer. “Rockbridge’s deep expertise with direct-to- consumer businesses and for-profit education will provide One on One with valuable insight and strategic direction.”
Rockbridge Growth Equity, is a private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media and entertainment industries. Rockbridge owns equity stakes in Ready Financial Group, Protect America, Northcentral University and One Reverse Mortgage, and is affiliated with other leading businesses in its target sectors including Quicken Loans, the Cleveland Cavaliers, Title Source, Fathead, Xenith and ePrize.
For more information on Rockbridge Growth Equity, visit www.rbequity.com.
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