The Ann Arbor-based e-commerce services provider Fry Inc. said Monday that sales and traffic on its retail clients’ Web sites increased significantly during the Thanksgiving 2010 holiday weekend and Cyber Monday.
Retailers traditionally offer strong incentives to drive shoppers to brick-and-mortar stores on the day after Thanksgiving, Black Friday, generally regarded as the beginning of the holiday shopping season. In recent years, those incentives have extended to retailers’ e-commerce sites and shoppers have responded. This year, Fry clients’ sites saw revenue increase 148 percent over 2009 Black Friday sales. In comparison, comScore reported that the retail industry saw a 9 percent increase compared to Black Friday 2009.
Cyber Monday, the Monday after Thanksgiving, is known for the holiday shopping deals retailers offer on their Web sites and is traditionally one of the busiest online shopping days of the year. Fry clients reported online sales were up 72 percent on Cyber Monday compared to last year’s results. In comparison, Coremetrics reported industry sales were up 19.4 percent over last year.
“Over the five-day Thanksgiving holiday weekend, revenue for our clients was up 86 percent over last year,” said Fry Inc. president Rudy Pataro. “Our employees, in conjunction with tremendous effort by our clients’ staff, worked very hard to make these results possible and we are proud to be part of that effort. We are extremely excited for our clients’ success and are looking forward to their continued success during the remainder of the holiday shopping season.”
Fry provides online strategy, marketing, design, development, managed services and fulfillment for a wide variety of retailers such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool.
More at www.fry.com.
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