The Rock Financial Showplace will soon have a new naming rights partner and new name as a new, multi-year agreement is expected to be executed — perhaps within days. This follows months of talks between the Showplace and numerous business entities from across the region.
“We are grateful and humbled by the extensive interest and offers of partnership,” said Blair Bowman, owner of the Novi-based exposition and convention facility. “We are confident that after careful consideration and many months of meetings, the organization we will be partnering with is of the highest quality and recognized as a longstanding Michigan based company with a deep history of commitment to community.”
A formal unveiling of the new name and partner will take place at a press conference once a formal letter of agreement is finalized.
Added Bowman: “We are looking forward to working with an organization that will also offer numerous cross promotional opportunities for the Showplace, its event producers, sponsors and the new naming rights partner alike. It is sure to be a “win-win” scenario for all.”
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