Consider The ‘Cost Of Cool’

Marketers have targeted kids as consumers for years, knowing that they will bug their parents for purchases. If your children already asking for clothes by brand, or look down on some types of clothing as not cool enough for them, then the website might be of assistance.

The site includes a section called the “cost of cool,” which can help kids think more critically about advertisements for brand name clothes and accessories. The site lets kids see brand name and discount clothes side by side, and challenges kids to guess which outfit is more expensive.


Content provided by Eastern Michigan University.


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