Groupon, a shopping Web site that offers a daily deal on the best local goods, services and cultural events in more than 300 markets around the world, has launched in Lansing.

“As the state capital and home to Michigan State University, Lansing is an ideal Groupon market,” said Rob Solomon, president and COO of Groupon. “We look forward to bringing students and residents unbeatable deals on the best their city has to offer, while creating new revenue streams for local businesses.”

Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $900 million for subscribers across North America.

“Groupon brings buyers and sellers together in a fun and collaborative way,” said Solomon. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”

During its first week in Lansing, Groupon’s featured deals include hair salon services and a sandwich shop. Upcoming deals include orchestra tickets, a cupcake bakery and fitness classes. Lansing joins Detroit, Grand Rapids and Kalamazoo as Michigan’s fourth Groupon market.

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