We spoke with Joel Ewanick, Global Chief Marketing Officer of Chevrolet, whose enthusiasm for the 2011 vehicle line-up is simply infectious.
Ewanick cites strong year end sales in 2010 as a springboard for more success and growth in the new year. This year’s Chevy models boast feature-rich amenities and enhanced fuel efficiency, sure to please consumers accustomed to a technologically competitive buyer’s market.
Now in its centennial year, Chevrolet earned the privilege of garnering Motor Trend‘s Car and Truck of the Year awards– for the Volt and Silverado HD, respectively.
Watch the full interview below.
Chevrolet enters its second century with great momentum. The next 100 years will see Chevrolet help remake the automobile to complement the needs of evolving societies and changing resources – all with its iconic style, performance and value.
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 3.5 million vehicles in more than 130 countries. In the U.S., the Chevrolet portfolio includes: iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly” solutions, such as Chevrolet Cruze Eco with an EPA-estimated 42 miles per gallon highway, and the Chevrolet Volt, offering 35 miles of electric driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.