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GMC’s Sierra All Terrain HD Concept Takes Heavy-Duty To New Level

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  autos arrows plug v2 GMCs Sierra All Terrain HD Concept Takes Heavy Duty To New Level

Buick GMC’s Vice President of Marketing, John Schwegman, discusses the inspiration for the new GMC Sierra All Terrain HD concept vehicle.

Although GMC heavy-duty models have already received accolades including Best In Class for payload and towing capability, Schwegman explains that the development of the new HD models involved a consideration on how to improve the quality even further. From these innovative design sessions, an off-road application was born.

Watch the full interview with John Schwegman below:

 

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