Buick GMC’s Vice President of Marketing, John Schwegman, discusses the inspiration for the new GMC Sierra All Terrain HD concept vehicle.

Although GMC heavy-duty models have already received accolades including Best In Class for payload and towing capability, Schwegman explains that the development of the new HD models involved a consideration on how to improve the quality even further. From these innovative design sessions, an off-road application was born.

Watch the full interview with John Schwegman below:

 

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