Ann Arbor-based e-commerce developers Grand River announced the launch of an e-commerce site for Auburn Hills-based Vantage Point Concepts LLC.

Vantage Point Concepts is a manufacturer of premium digital graphics and is now the exclusive supplier of vinyl camouflage systems from Mossy Oak.

Mossy Oak’s premier camouflage patterns will be available on vinyl products for vehicles, boats, ATV’s, hunting accessories, guns, windows, and walls. All vinyl graphics will be sold under a new brand called Mossy Oak Graphics, and are available through retail locations and a new online store at

A Magento Enterprise Partner, Grand River designed and developed the Mossy Oak Graphics web site using Magento’s Enterprise Edition 1.9. This  open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality, and flexibility.

“Our customers love the new site,” said Christy Burke, online marketing manager of Vantage Point Concepts. “The site that Grand River developed captures our passion for the outdoors and guides shoppers through a wide
variety of serious graphics for the sportsman. We could not be happier with the process or the new site.”

Functionality includes content management, an open source swatching technology, search engine optimization, promotional marketing tools, customer service, analytics and reporting, and a  customized product view and
selection tool. The new site also offers individual retailers a unique view of the store, so they can manage proprietary pricing and promotions for consumers as well as resellers.

Grand River’s expertise in information architecture, creative design, interface development, integration, and system architecture ensures that the new e-commerce site performs well for Mossy Oak Graphics’ business users, dealers, and online shoppers alike.

“Mossy Oak’s camouflage patterns represent the brand for hunters and outdoor enthusiasts,” said Scott Robertson, partner and co-founder of Grand River. “The new site for Mossy Oak Graphics conveys the unparalleled image quality of the graphics and makes it easy to browse and shop for these exclusive products online.”

More at or


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