Ford Motor Co. president and CEO Alan Mulally is making it two-for-two among the world’s largest technology trade shows.

Not quite two months after giving his third straight keynote at the International Consumer Electronics Show in Las Vegas, Mulally will keynote the corresponding tech show in Europe, called CeBIT, held in Hannover, Germany.

Mulally’s keynote will take place March 1 and is to cover Sync with MyFord Touch, Ford’s connectivity technology.

Sync with MyFord Touch allows the driver to control the vehicle’s major functions through spoken commands. It also offers the ability to synchronize with media and telecommunications devices, offering hands-free voice control of external business and personal communication or entertainment tools.

Ford Sync was developed with the help of Microsoft to offer drivers the ultimate solution to the challenge of staying connected, safely, while on the move.

Originally available to Ford customers in North America, the system has been significantly developed by Ford’s specialist engineers to make it compatible with European markets.

In North America, where more than 3 million vehicles have now been equipped with the advanced voice control and connectivity system, Sync has been proven to offer users considerable benefits in terms of simplicity and convenience, particularly when combined with Ford’s integrated touchscreen interface, MyFord Touch.

Visitors to the CeBIT technology show will have the opportunity to try out the advanced new Ford technologies for themselves at Ford’s show stand.

CeBIT is now the world’s largest digital, IT and telecommunications fair and plays host to more than 6,000 exhibitors, roughly twice as many exhibitors as CES.

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