Pleasant Ridge-based ePrize LLC Tuesday announced a new multi-channel platform allowing seamless integration between social networks, microsites and mobile in a single marketing campaign execution. This new approach provides marketers with more efficient, cost-effective consumer engagement programs.
The multi-channel method combines the power of key outlets like Twitter, Facebook, SMS text messaging and smartphone applications to maximize campaign impact while appealing to each consumer’s evolving preferences.
Mobile phones will overtake PCs as the most common Web access device worldwide by 2013, according to Gartner Research. To adjust for this trend, the CMO Council reports 45 percent of marketers worldwide are planning to focus on integrated multi-channel marketing engagements for their audiences.
“Today, consumers are in the driver’s seat to engage with brands through channels they are most comfortable with,” said ePrize CEO Matt Wise. “At ePrize, we recognize this ever-changing behavior and have expanded our technology platform to accommodate both clients and their customers with easy-to-implement campaigns for maximized engagement.”
Leading multi-channel retailer HSN utilized ePrize’s multi-channel platform for the “Great Gift Giveaway” promotion throughout the holiday season. For this single campaign, consumers were invited to enter the interactive gaming promotion on HSN.com, through Facebook, SMS text messaging and smartphone applications, all of which were managed by ePrize.
“The ePrize multi-channel platform enabled our promotion to work harder by leveraging a variety of different outlets,” said Amber Minson, vice president of online marketing at HSN. “In addition, the metrics gathered by ePrize provided powerful intelligence on how and where our consumers prefer to engage with our brand. The consumer time spent with the promotion approached nearly eight minutes in totality per user. We’ve been in the market to tie together all of our consumer-facing outlets as opposed to launching independent programs and we found one solution, under one roof with ePrize.”
With ePrize’s technology infrastructure and engagement marketing strategies that have served 76 of the nation’s top 100 brands, clients who utilize the new multi-channel platform are provided with:
* Individual channel metrics for measurement consistency and key performance statistics
* Proven technology engine to allow for efficient development
* Fraud-detection and continuous operational support for uninterrupted consumer experiences
* Agency services including marketing strategy and creative execution
In-house legal expertise and administration
For more information, see http://eprize.com/solutions/multi-channel-platform.
As the worldwide leader in interactive promotions and loyalty, ePrize creates one-to-one relationships between advertisers and their customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs, mobile and social media apps and management.
Since 1999, ePrize has successfully launched more than 6,000 campaigns in 47 countries for 76 of the top 100 brands including Coca-Cola, General Motors, The Gap, HSN, Miller-Coors, Yahoo!, P&G, Microsoft and AT&T.
More at www.eprize.com.