On its 10-year business anniversary, SuuntoWatches.com has launched its newly redesigned Web site on the Magento open source eCommerce platform. 

Suunto is a designer and manufacturer of men’s and ladies’ sports watches, and precision instruments for diving, training, mountaineering, hiking, skiing and sailing. SuuntoWatches.com is a premier authorized dealer of Suunto brand products, based out of Finland.

SuuntoWatches.com is owned and operated by Sylvan Lake-based Niche Retail LLC. Founded in 2001, Niche Retail designs, builds and operates direct-to-consumer and business-to-business online sales channels for leading national and international brands. Currently, Niche Retail owns and operates its own online retail Web stores, as well as e-commerce Web sites and distribution for brand manufacturers.

“An almost 10 year relationship and partnership with Niche Retail has resulted in Suunto learning best practices in e-commerce and collaboratively building an incredibly strong online channel,” said Suunto vice president and business director Nora Stowell. “They are far more than an e-commerce company — they are a partner in Internet strategy integration, helping police our brand and leading our online retail presence with integrity and with results. This relationship has far exceeded our expectations over the years.”

The new SuuntoWatches.com features improvements to the overall design and functionality of the site. Among the most noticeable upgrades customers will experience are the user-friendly navigation, streamlined checkout process, and simplified product pages that contain more relevant information and better images.

“Our improved creative, user interface and presentation of Suunto products in a compelling manager coupled with the features of Magento has already produce a 20 percent lift in conversion rates,” said Niche Retail president Jeff Grice.

Visitors of SuuntoWatches.com will find it easier to shop with a simplified top navigation, and available refinements along the left navigation of the category level pages to shop by category, feature and price. Along with a simplified one-page checkout, account holders have access to order management tools that allow them to see recently viewed products, check the status of an order, manage contact information and address book, and easily reorder an item previously purchased, among other things.

“What makes Niche unique is at its core it is an accomplished online retailer that has expanded its business to help global brands develop their direct-to-consumer strategy and channel development based on the Magento platform,” said Scott Dahlgren, Magento senior cirector of worldwide channels.

SuuntoWatches.com is an authorized Suunto dealer, meaning that customers enjoy new stock of the latest models and full backing by the manufacturer for warranty and product support.

SuuntoWatches.com also offers extras including free shipping, lifetime returns, and same-day shipping. Customer service is available by phone at (800) 891-8490 or live chat, Monday through Friday from 9 a.m. to 7 p.m. Eastern time. Customers can also e-mail info@suuntowatches.com.


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