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Chrysler Sues Local Company Over Detroit Tagline

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Chrysler Super Bowl Ad 2-7-11- Imported from Detroit

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DETROIT (WWJ) - Chrysler’s “Imported From Detroit” slogan is so popular, it has spawned a variety of products, including a clothing line.

Frank Cippola at the Wall Street Journal Network tells WWJ that the automaker does not like a Detroit-based company using its slogan, and is taking that company to court.

“Chrysler is suing the owners of Pure Detroit for violating the automaker’s trademark ‘Imported From Detroit’ tagline,” Cippola said. 

According to their website, Pure Detroit specializes in selling authentic Detroit apparel and unique gifts that “represent the 313.”  The store has three locations within the city, in the Fisher Building, in the Guardian Building and in the GM Renaissance Center.

“The tagline has been used on a variety of apparel sold in their stores,” Cippola said. “Chrysler has asked a judge to order Pure Detroit from selling that merchandise.”

Chrysler said it has made an application for the “Imported From Detroit” trademark.

The automaker also said Pure Detroit has ignored repeated requests to stop using the tag line.

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