DETROIT (WWJ) – Detroit Public Schools (DPS) parent involvement really adds up! Parents who attend workshops and sign up for an “I’m In” card qualify for family fun packages, luncheons, weekend get-aways and gift cards.

Beginning Wednesday, March 16, the first 500 DPS parents and guardians who come into one of eight DPS Parent Resource Centers and sign up for an “I’m In” Parent Involvement card will receive a $25 Target gift card.

The incentive is part of an effort to encourage more involvement from parents with children in Detroit public schools. There will be a two-week verification process before the winners will be called. Winners can retrieve their cards at their designated parent resource center.

The “I’m In” card will be used to track parent engagement and workshops in the eight parent resource centers. Every time parents use their card, they receive points that will earn them entries into raffles and free prizes, including family fun packages, luncheons and weekend get-aways.

For example, if you are a DPS parent who attends a parent-teacher conference, you will earn 100 points on your “I’m In” card. If you attend a workshop, you will earn 50 points and if you volunteer at one of the centers, you will earn 25 points.

The “I’m In” card also carries discounts to local retailers, including Conner Coaching, Forman Mills, Goodyear (on E. Grand Blvd), Mr. Alans, Distinctive Styles Hair Salon and more.

Click here to find a DPS Parent Resource Center near you

Monica Johnson, program supervisor for the DPS Office of Parent and Community Engagement, explained how everyone benefits from the program.

“We know that having involved parents has a direct impact on student achievement, so we will continue to find fun, creative and impactful ways to get our parents engaged,” Johnson said in a release.

The “I’m In” card is a part of the Parent and Community Engagement 2.0 plan to increase parent involvement through new school-based Parent Resource Centers. The in-school centers, which are geographically placed across the city, provide training and resources to parents of DPS students, helping them be involved in their children’s education.

The initiative is funded, in part, with a three-year $1.2 million grant from the W.K. Kellogg Foundation.


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