The Pure Michigan Facebook fan page continues to break records, crossing the 200,000-fan mark — the first state tourism Facebook page to do so.
Pure Michigan on Facebook is also one of only four state tourism Facebook pages with more than 100,000 fans.
“We could not be more pleased with the increase of Pure Michigan Facebook fans,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. “As we look ahead to summer travel, our fans are sharing their favorite vacation spots and experiences, which we know will result in new and more visitors to Michigan.”
Tourism is a major source of revenue for Michigan’s economy. Since its launch in 2006, the award-winning Pure Michigan campaign has attracted seven million new, out-of-state visitors to the Great Lakes state, visitors who spent $2 billion at Michigan businesses and paid $138 million in Michigan taxes, primarily sales tax. The campaign generated $3.29 in tax revenue for the state for each dollar spent on Pure Michigan advertising.
Reaching record breaking numbers comes from a well thought-out marketing strategy.
“We have a terrific team of individuals in Lansing — along with our professional associates in advertising, public relations and social media — all focusing on the same goal: to increase tourism for the state of Michigan,” Zimmermann added. “The Pure Michigan campaign is the spark that ignites and leads the way for all of our marketing activities.”
The official state travel and tourism Web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts and restaurants and other tourism-related businesses. For the past four years, michigan.org has been the most popular state tourism Web site in America.
Ann Arbor-based Fluency Media launched Travel Michigan’s social media platforms in 2009 and quickly began building its social media community across Twitter, Facebook and the Pure Michigan Blog. Based on a close, collaborative effort with the Travel Michigan team, the social media program quickly became the #1 rated state tourism social media program, according to a recent comprehensive study.
“Travel Michigan is a really strong example of how an organization can create a strong and engaged community utilizing social media,” says Tim Schaden, Fluency’s CEO. “We are thrilled to have worked closely with the Travel Michigan team to achieve this important milestone.”
Travel Michigan, a division of the Michigan Economic Development Corp., is the state of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.