Superior Capital Partners LLC, a Detroit-based private equity firm, announced today that it has recapitalized two businesses in the user-interface and product identification industry. The combination of Nelson Nameplate and Miller Dial will be led by new CEO David Bland, an experienced leader in the electronic and mechanical components industry. These investments represent the fifth and sixth acquisitions, and the fourth platform company, from Superior’s 2008 inaugural fund. 

Nelson and Miller, both based in the Los Angeles area, design, manufacture and source customized membrane switches, graphic overlays, nameplates, rubber keypads, touchscreens and other user-interface and product identification systems. The products are typically used by original equipment manufacturers primarily in the health care, industrial, aerospace and consumer industries and have critical performance, design and appearance standards. Combined, Nelson and Miller have more than 1,500 active customers. 

Said Superior managing director Scott Hauncher: “Nelson and Miller have been two of the leaders in this industry for many years. Combining the two forms a platform that is one of the largest and most diverse companies in this highly fragmented industry. The two companies complement each other very well and have tremendous potential synergies in product and technology development, rapid prototyping, manufacturing and sourcing. This business now has the capital and scale to grow rapidly through continued expansion of the product line and technical capabilities. We will also seek to grow through acquisitions of niche players in the industry.”

Said Bland: “The outstanding resources we have in design, technology, sourcing and manufacturing allow us to serve our customers’ needs better than anyone in the industry.”

Superior combines capital, transaction experience and operational improvement expertise with proven management teams who have the vision, capability and commitment to successfully improve and grow their businesses.  Superior seeks to acquire or recapitalize niche manufacturers, value-added distributors and specialty service companies. Generally, these companies will have annual revenue of $10 million to $150 million, identifiable growth opportunities and the need for capital and resources to implement a growth and recovery plan. 

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