NEF To Ask That Musical Question, B to B or B to C? Which business model makes the most sense for your business? Each has distinct advantages and attributes that will affect planning in the early stages — yet putting off the decision on which route is best will cost both time and money. Learn from the Ann Arbor New Enterprise Forum’s April 21 event as panelists how to evaluate your particular business to identify where the greatest potential lies. The event also offers expert advice on startups and startup channels. Panelists include Joe Ferrario fromBandals, Marisa Smith from The Whole Brain Group, and Richard Beedon from uRefer. The agenda always features the NEFs Open Forum, where attendees may introduce their business idea and reach out to find resources to grow their business. The meeting will be held at the Holiday Inn North Campus, 3600 Plymouth Road at US-23, Ann Arbor. Registration and networking begin at 5 p.m.  The program starts at 5:45 p.m.  Free to NEF members, $20 for non-members, $5 for students. This month’s event is sponsored by NEF stakeholder member Butzel Long. As always, we will have great hors d’oeuvres, networking, and our Open Forum, during which attendees mayintroduce themselves and their company resource needs. Please plan to join us on April 21 for this fun and informative program. More at

Usabililty pros to meet on design: The Michigan Usability Professionals Association will meet Thursday, April 21 to hear a presentation on “Designing for the Multi-Device-Owning, Attention-Short, Hyper-Connected Consumer.” The event will take place at Gale-Cengage headquarters learning cetner, 27500 Drake Road in Farmington Hills. This talk will focus on several emerging trends that demonstrate how consumers are interacting with companies in new ways online and in the real world. Speaker Marta Strickland spends her days at MRM ( ) keeping up on emerging trends, partnering with next-generation technology companies on research studies, performing exhaustive test and learning methodology to what is upcoming (augmented reality, semantic Web, pervasive computing) and rethinking how businesses use what has already “emerged” (mobile, social). The goal is to continually push what is possible out of General Motors’ web-enabled platform to serve the consumer needs of today and of the future. Before her role at MRM, she was the manager of social media strategy at Organic Detroit.  In her role, she has made it her mission to discover new ways to leverage social media to connect with consumers. The event begins with networking at 6 p.m., announcements at 6:45, the speaker at 7, and wrapup at 8:30. The cost is $5 for students, $10 for members and $20 for others. Register at Questions? Email


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