Troy-based 118id LLC Tuesday announced the launch of its new Web site at

The company says the new site incorporates a well-organized navigation based around product categories with a modern and easy-to-use navigation for its customers.

Site visitors will continue to find information about the products and programs with exceptional value they have come to expect. 

The site will continue to evolve over time to leverage 118id’s Connecting the DOTS solution. Connecting the DOTS (Data Optimization Targeting Strategy) is a sophisticated, Software as a Service platform and data integration and optimization system. 

“We are extremely excited about our new Web site,” said Mark Powers, founder and CEO, 118id, “It is all about the customer experience. We want them to visit a well-organized site with access to our Connecting the DOTS™ solution and our digital services information. Our customers are busy people who expect a premium site experience when shopping the best solutions for their brands.”

The first phase of the new site is complete and plans for phase two have already begun. In addition to adding Connecting the DOTS, enhancements will include new functionality and content areas for 118id’s global strategic partner network and an advanced client back-end. The client portal will enable 118id team members and clients to communicate and collaborate on projects, supporting 118id’s philosophy that projects go well when people talk to each other, discuss issues openly, and communicate clearly. Future planned enhancements will also include videos for Connecting the DOTS and client case studies.


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