Client Wins From April 13
Basso Design Group Chosen as Agency of Record for Two Clients: Troy-based Basso Design Group said Wednesday that it had been selected by Cauley Ferrari and Sprayco as both firms’ Agency of Record. For Cauley, activities include completely re-designing and developing a new Web site, providing marketing collateral, and devising a fully integrated Internet marketing campaign for the Ferrari dealer. Established in 1998, Cauley Ferrari of West Bloomfield Township is Michigan’s only factory-authorized service center, with more than 100 years of combined experience in restoring, servicing, and maintaining Ferraris of all vintages. Basso Design Group will be re-designing their site to give it a more upscale feel and improve the company’s overall image. For Sprayco, activities include strategic communications positioning, brand and collateral design, Web site design, and devising a fully integrated Internet marketing campaign for the spray bottle and personal travel accessories manufacturer. Sprayco was established in 1983 as a division of M. Jacob & Sons, the nation’s oldest and largest distributor of rigid packaging. More at www.bassodesigngroup.com.