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Dodge Unveils A Very Special Vehicle

Chrysler is showing off its second Mopar inspired vehicle. The "Mopar '11 Charger" follows a similar special version of the Dodge Challenger last year.

"There is a lot of interest from enthusiasts to own a one of a kind car," says Pietro Gorlier, President and CEO of Mopar, which is Chrysler's parts and accessories brand.

Like the Challenger before it, the Mopar Charger will be a very limited edition vehicle. Only one thousand will be made. It has special styling cues and a 5.7 liter Hemi engine.

Special edition vehicles like this become collectors items, and also draw attention to aftermarket accessories sold by Mopar.

Gorlier says they will likely have a special Mopar edition vehicle every year.

"I received tons of letters from customers that were just excited not only about the car, but the way in which Mopar has established this special relation with this specific group of enthusiasts."

Suggested retail price for the Mopar '11 Dodge Charger is $39,750.

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