Whirlpool Named To Most Reputable Companies List: Benton Harbor-based Whirlpool Corp. (NYSE: WHR) was named one of the Most Respected U.S. Companies by Forbes magazine and the Reputation Institute. This is the fourth consecutive year Whirlpool has been included in the Most Respected Companies list. In the sixth annual survey of U.S. consumers conducted by Reputation Institute, Whirlpool earned a Pulse rating of 77.51, placing it 14th on the list of the largest 150 U.S. headquartered companies based on revenue. The company ranked 25th on the list in 2010. Reputation Institute’s U.S. RepTrak Pulse Study measures the 150 largest, by revenue, independent U.S. public and mutual companies that are at least somewhat familiar to the general public. The U.S. RepTrak Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicators — trust, esteem, admiration, and good feeling — obtained from a representative sample of at least 100 U.S. respondents for each company and converted to a scale of 0 to 100. Ratings are based on 32,946 responses from online consumers in January and February 2011. Reputation Institute’s analysis of the seven dimensions of corporate reputation shows that perceptions of the enterprise (Workplace, Governance, Citizenship, Financial Performance and Leadership) trump product perceptions (Products & Services plus Innovation) when it comes to driving behaviors. The five enterprise dimensions drive 61 percent of purchase consideration and 58 percent of recommendation/advocacy behavior with consumers. Whilrpool makes and markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at www.whirlpoolcorp.com.


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