Whirlpool’s Training and Brand Experience Center Goes Virtual

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The high-tech control panel of a Whirlpool washer

The high-tech control panel of a Whirlpool washer

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Benton Harbor-based Whirlpool Corp. (NYSE: WHR) Monday announced the official launch of its virtual tradeshow space — modeled after the company’s flagship brand and product experience center in Chicago’s Reid Murdoch Center.

With online booths dedicated to Whirlpool’s portfolio of brands, the World of Whirlpool Corporation Virtual Tradeshow provides designers, industry influencers and members of the media access to the latest and greatest in kitchens, laundry rooms and garages.

“Going virtual with the World of Whirlpool adds a convenient option for our audiences to see our latest and greatest in product offerings,” said Monica Teague, Whirlpool’s senior brand public relations manager. “The World of Whirlpool Corporation Virtual Tradeshow reinforces Whirlpool Corporation’s commitment to being green by offering all the benefits and information of a tradeshow online.”

Not only can influencers visit the World of Whirlpool Corporation in Chicago to experience the brands in interactive, state-of-the-art environments, but they can log on to the Virtual Tradeshow at any time this year to view company announcements, product images and videos highlighting products and the corporation’s portfolio of brands.

The World of Whirlpool Corporation space in Chicago was built with an eco-focus using locally sourced construction materials; materials made from recycled, renewable and/or recyclable content; low-flow plumbing fixtures; and low VOC coatings. The location uses extensive day lighting, and includes a large outdoor space with an herb garden providing fresh ingredients for cooking demonstrations and events.  Whirlpool Corporation opened the Chicago location as part of the company’s 100th anniversary this year.

Designers, industry influencers and members of the media can access the World of Whirlpool Corporation Virtual Tradeshow by visiting https://vts.inxpo.com/scripts/Server.nxp between 10 a.m. and 3 p.m. Central time to interact virtually with brand ambassadors. For questions regarding usernames and passwords, please contact jclapper@peppercom.com.

Whirlpool is the world’s leading manufacturer and marketer of major home appliances, with annual sales of $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world.

More at www.whirlpool.com.

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