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Pixofactor Tees Up Ben Hogan’s Five Lessons for iPad

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A screen capture of the Five Lessons smartphone app

A screen capture of the Five Lessons smartphone app

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Five Lessons, the No. 1 golf book of all time by the legendary Ben Hogan, will be available soon on a new generation of platforms for a new generation of golfers.

Royal Oak-based Pixofactor Entertainment, a video gaming and entertainment content development company, is launching the Ben Hogan’s Five Lessons for iPad.

In each lesson, Pixofactor brings golf fundamentals from the classic book, which are explained and demonstrated with 3D interactive animation — as if Hogan himself were demonstrating a personal lesson with the same skill that made him a legend.

“Ben Hogan was one of the greatest golfers in the history of the sport and his ‘Five Lessons’ Book has sold over 10 million copies worldwide,” Pixofactor CEO Sean Hurwitz said. “We are excited to bring his teachings to an interactive iPad application where users learn from a 3D avatar of Ben Hogan with fully interactive motion, swings and grips. It’s the future of how golfers will enhance their golf games.”

The Ben Hogan’s 5 Lessons iPad app is now available on iTunes at a cost of $9.99.

Pixofactor has also agreed to donate a portion from every app downloaded to two charities, The First Tee and The Ben Hogan Foundation.

The First Tee’s mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. The Ben Hogan Foundation is dedicated to honor, celebrate, and preserve the legacy and character of Ben Hogan through support of organizations that promote the game of golf and charities that reflect  Hogan’s core values.

The iPad app is the first phase of the company’s Ben Hogan multi-million dollar project to develop the “Ben Hogan Five Lessons” across multiple digital platforms, including a Nintendo Wii game, mobile applications and an interactive Web site.

The Android version of the application will be available later this summer. The interactive Web site and swing analysis app will be ready for Father’s Day next month. The Ben Hogan Five Lessons Wii game is scheduled to be released during this year’s holiday season.

In November, 2010 Pixofactor became the first company in Michigan to qualify for state film and video incentives as a game design company under state incentives passed in April 2008.

Founded as a partnership between Michigan-based developers, artists, producers and directors, Pixofactor has an impressive track record of developing games, apps and content for all platforms. Pixofactor is also versed in motion capture, cinematics, and visual effects. More at www.pixofactor.com.

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