Late in May, we inked a story about the increase in NFL season-ticket sales relative to this time last year.
Well, the league has reversed course, according to Daniel Kaplan of Sports Business Journal. The NFL is now reporting that sales are behind the pace at the same time in 2010.
Yes, it seems like odd timing, considering the league’s report that sales were up came just seven days ago. However, Kaplan notes that the timing of the report could make sense; the NFL’s data during the previous report was thru May 7. Now the data is current through the end of May.
What makes this a bit bizarre is the fact that it took 24 days to generate the data thru May 7, and yet the current data took less than seven days to generate.
It’s also entirely possible that the NFL felt the news about the ticket sales was off-base with their current state of financial affairs (after all, Roger Goodell openly lamented the state of the NFL’s business) and wanted a more current assessment.
Kaplan notes as well that the league informed him “suite and club seat renewals [are] at a crawl.”
The flummoxing state of affairs from the first report — after all, there isn’t any guaranteed football for next year — was only really explainable by tickets going on sale earlier than previous years as well as earlier deadlines for getting tickets applications in.
This new report makes much more sense, even if the timing of the various pieces of released information is a bit odd.