A Win-Win Situation For Pete’s Place And Oneupweb

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Oneupweb's headquarters, on M-22 just north of Traverse City

Oneupweb’s headquarters, on M-22 just north of Traverse City

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The music education documentary “Step & Close” has been recognized with its eighth award — and this time its creator, the Traverse City marketing firm Oneupweb, is celebrating by giving back to Northern Lower Michigan’s only youth shelter, “Pete’s Place.”

“We’re overjoyed to win our first Silver Telly,” said Oneupweb CEO and founder Lisa Wehr. “Not only because it puts us amongst past Telly winners like ESPN and Bon Jovi, but most importantly because our own community was very much involved with the procurement of this award.”

Oneupweb was awarded the Telly’s highest honor, a Silver Telly, for its Traverse City West Marching Band documentary, “Step & Close.” More than 13,000 entries are submitted to the Telly Awards annually — competition varies among prestigious worldwide TV stations, production companies, marketing and  advertising agencies and organizations.

“We’re big supporters of education, and the production of Step & Close was our most recent act of helping our local students,” Wehr said. “As a thank you to the community for helping us achieve this award, we wanted to give back again, but this time we wanted to help kids who are in a greater need of help.”

On Monday, the Oneupweb team presented its $2,500 donation to Pete’s Place.

Said Norvilla Bennett, director of youth services at Third Level Crisis Intervention Center, which runs Pete’s Place: “Oneupweb’s donation will fill a gap in personnel and training cost; increasing the quality of care for the youth at Pete’s Place. Additionally it will provide more opportunities for our community’s teens.”

To learn more about Pete’s Place and how you can help, please visit www.ThirdLevel.org/Petes-Place. For more on the documentary, visit www.stepandclose.com. More on Oneupweb at www.oneupweb.com.

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