The Troy online media agency MartinJay Digital said Tuesday that it had acquired the intellectual assets — including patent rights, source code and associated domain names — of Los Angeles, Calif.-based Social Blaze, a developer of analytics technologies and social media management applications.

Social Blaze is a Los Angeles-based social media management application developer founded in 2009. The company’s “Social Blaze” application provides comprehensive tools for social media monitoring, engagement and analytic reporting.

“MartinJay Digital has always been a technical authority and development leader,” said Ken Stock, MartinJay digital executive creative director. “What makes us unique is how we meld that technical know-how with our creative team and strategic practice. This acquisition not only enhances our ability to provide clients with the information and hard data they need to make meaningful connections with their customers via the social Web, but this proprietary application also gives us the additional insight we need to create intelligent social strategies. And it gets us closer to answering the question that everyone is asking, ‘What’s the payout for social media?'”

MartinJay Digital blends creative and technical specialties, bringing together strategists, developers, social Web practitioners, and media buying teams – all backed by creative talent. The agency has helped shape the digital presence of brands such as Ford Motor Co., snack food giant Frito Lay, eBay, Tropicana and others.

“It’s a powerful model,” Stock said. “The best creative work is produced when you bring great minds together around an idea; instead of fragmenting it across silos. The acquisition of new technology to support that mission makes us all the more powerful in the marketplace.”

Financial terms of the deal, which closed June 14, were not disclosed.

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