Chicago-based Groupon Wednesday announced the expansion of its location-based deals platform, Groupon Now, with launches in Austin, Detroit and San Diego this week.

Unlike traditional Groupon deals that are purchased for future use, Groupon Now is an easy way to explore your neighborhood and save money on anything you need right now: somewhere to eat, something fun to do or a way to pamper yourself, among others.

Groupon Now deals are redeemed immediately and good for that day only. To use Groupon Now, customers simply launch the Groupon mobile app or enter a location on the Groupon Now landing page,, to browse unbeatable deals on everything from lunch options to retail stores in their area. Merchants use Groupon Now to attract extra customers in the hours they need them most, managing the flow of business in real time.

“We are excited to introduce this entirely new way of shopping to consumers in Austin, Detroit and San Diego,” said Dan Roarty, vice president of Groupon Now. “With Groupon Now, we’re driving traffic to businesses at the time that’s best for them while offering cures for hunger, boredom and unexpected free time for users.”

Austin, Detroit and San Diego consumers join Groupon subscribers in 14 other North American markets including Boston, Chicago, Dallas, Los Angeles and New York City who currently enjoy Groupon Now deals. Customers already using the Groupon app can download the updated version for full access to Groupon Now To download the free Groupon app featuring Groupon Now, visit the iPhone App Store or the Android Marketplace. For more information on Groupon’s mobile services, visit


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