Automation Alley Hosts Lunch And Learn On Corporate Blogging: With the explosion of social media marketing, there are innumerable ways to communicate a company’s brand message with the world. Blogging is yet another avenue available to reach target audiences through the Web, but how do we use it to its maximum potential? Join Automation Alley, Michigan’s largest technology business association, as we get the answers from experts during the next installment of our series “Social Media: A Deep Dive for Business Owners and Marketers.” On July 20 from 11:30 a.m.- 1 p.m., Laura Oliveto of Basso Design Group will share her knowledge and experience in the realm of corporate blogging. She will address the initial decision whether to blog or not to blog, individual company vs. industry approach, appropriate subjects to enhance your corporate image, interacting with responders, benefits to your SEO campaign and benefits to your corporate image. Oliveto has been in the field of interactive marketing for well over two decades, with expertise ranging from online and offline presentation techniques to marketing campaigns. As senior vice president at Basso Design Group, Laura works with clients from a wide variety of industries, providing counsel regarding best practices to reach their specific communications goals. Check out Basso Design Group’s blog at Event registration and networking begin at 11:30 a.m. The program will begin at noon, followed by a Q & A session at 12:45 p.m. The cost to attend is $20 for members and $40 for non-members. Upcoming events in our series “Social Media: A Deep Dive for Business Owners and Marketers” include “Protecting Your Brand and Other Legal Considerations on Aug. 17 and “B2B Social Marketing” on Sept. 21. For more information or to register visit, or contact the Resource Center at or (800)427-5100.

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