The digital marketing innovators at Traverse City-based Oneupweb are gearing up to present their July Digital Roadshow, “How to Construct a Social Media and PPC Holiday Strategy that Works.”

On Wednesday, July 13 at 2 p.m. Eastern time, Oneupweb senior client success specialists Leah Singer and Steven Swaney will discuss how to successfully combine social media and paid search to attract your audience cost-effectively — and keep them shopping throughout the 2011 holiday season.

“I’m ready to show people how to get the most out of their social media strategy for the upcoming holiday shopping season,” explains Singer. “It’s never too soon to plan for the holidays and this episode is the one event to get people motivated — it’s our early gift to all e-commerce companies.”

So what can online retailers expect during this live discussion? Singer and Swaney will cover the following:
* Facebook “Fan Gate” Welcome Tabs
* Facebook eCommerce
* Facebook Like Button
* Geolocation Services
* Social Media Advertising
* Answers to your questions and more

“The holidays are a cutthroat time for retailers,” says Swaney. “Their competitors are doing everything in their power to fill Santa’s role. It takes intellectual planning and downright creative copy in order to have effective digital advertisement — and we’re ready to share how it’s done.”

Singer and Swaney are accepting questions about holiday marketing planning — attendees can ask questions prior, during or after the Webinar. To submit questions, register for the free live event and listen to archived episodes please visit http://DigitalRoadShow.OneUpWeb.com.