Pantone Extends Mobile Access For Color Communication on the Go

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An earlier year's Pantone color palette rendered on a smartphone.

An earlier year’s Pantone color palette rendered on a smartphone.

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The Pantone LLC subsidiary of Kentwood-based X-Rite Inc. (Nasdaq: XRIT) Monday announced two mobile color management applications — myPantone for Android and myPantone 2.0 for the iPhone.

MyPantone for Android brings Pantone’s popular iPhone application for capturing, creating and sharing Pantone Color Palettes to the Android platform — giving graphic, digital, multimedia, fashion, interior and industrial designers access to more than 13,000 Pantone Colors wherever they go, whenever they find inspiration.

MyPantone 2.0 incorporates feedback from more than 80,000 Pantone fans to extend the functionality of the original myPantone application and meet the growing needs of designers. MyPantone 2.0 adds several enhanced features, including color calibration tools to improve the appearance of Pantone Colors on screen, CMYK support for Pantone Plus Series Colors, access to ICC color-managed values, and the ability to print color palettes straight from the iPhone.

“We continue to see a fundamental shift in the way designers work and smartphones are increasingly acting as portable color studios,” said Andy Hatkoff, vice president of technology licensing for Pantone. “MyPantone for the iPhone was our first mobile application. Since its release, our Facebook community has been passionate about telling us the features they would like to see in future versions, including CMYK values and display calibration for more accurate color representation on screen. And, as the mobile market continues to expand, requests for an Android version of myPantone could not be ignored.”

Much like the myPantone application for the iPhone, myPantone for Android gives designers access to all the Pantone Color Libraries, including:
* Pantone Plus Series Formula Guide (coated and uncoated), a two-guide set consisting of 1,341 solid Pantone Colors on coated and uncoated stock with corresponding printing ink formulas for each color
* Pantone Plus Series CMYK (coated and uncoated) provides a comprehensive palette of 2,868 colors achievable in four-color (CMYK) process printing
* Pantone Plus Color Bridge (coated and uncoated) features CMYK values for all 1,341 solid Pantone Colors
* Pantone Plus Premium Metallics (coated)
* Pantone Plus Pastels and Neons (coated and uncoated)
* Pantone Goe (coated and uncoated) and Pantone GoeBridge coated
* Pantone Fashion and Home Color System Library (paper and cotton)
* Pantone Fsahion and Home nylon brights

Each color swatch in the myPantone for Android application includes sRGB, HTML and L*a*b* values. MyPantone for Android also automatically generates a variety of harmonious color combinations. Additionally, invaluable cross-referencing color capabilities make it simple for users to find similar colors among the various Pantone Color Libraries. For example, users can identify the Pantone Fashion and Home color that most closely matches any Pantone Plus color.

MyPantone for Android takes advantage of Android’s built-in camera to let the user capture whatever inspires them. Colors can be extracted from any photo stored on the Android and matched to the closest Pantone colors.

Once created, users can share color palettes by email with their friends, colleagues and clients. Color palettes can be sent as Pantone Color Chips, or as swatch files that can be used in Adobe Creative Suite (.ase) and QuarkXPress. Designers can also share their color palettes by automatically posting notification of new palettes to Facebook or by sending them to the Pantone hosted Web site, www.mypantone.com.

Meanwhile, myPantone 2.0 for the iPhone, iPod and iPad is a free update for current users, and provides designers with CMYK data for all Pantone Plus Series colors. Another innovative feature myPantone 2.0 offers is the ability to connect to Pantone Color Manager desktop software to upload color managed data for Pantone Colors based on ICC color output device profiles.

Enhancing the way Pantone colors are displayed on the iPhone, iPod and iPad has been improved as well. Now myPantone 2.0 allows users to calibrate the iPhone display to view color-corrected Pantone Colors within the application. An X-Rite calibration device is required for calibration, such as ColorMunki Photo, Design or Create, or the new ColorMunki Display, i1Pro or i1Display 2.

Additionally, myPantone 2.0 allows users to print from compatible iPhone, iPad or iPod touch devices using AirPrint (supported printer also required).

MyPantone for Android is available for download at the Android Market store for $7.99. MyPantone for Android is compatible with Android 2.2 or higher.

MyPantone 2.0 for iPhone is a free upgrade for current owners and is available for download to new users in the Apple App Store for $9.99. Current myPantone users will be prompted to download a free upgrade. MyPantone 2.0 is compatible with iPhone OS 4.0 or higher, and can be used on the iPad, iPhone or iPod touch.

Pantone, a wholly owned subsidiary of X-Rite, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

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