Improving Business Through Customer Service
DETROIT (WWJ) – Companies go through a lot to boost business, but how many are missing the boat?
Companies go out of their way to find new systems that cut costs, improve profit margins, to partner with other companies and to boost their sales and profits.
But maybe they should be playing the part of the customer, just walk in and see whats going on or call the company on the phone and see what’s happening.
More than a million people claim they have received poor customer service over the past year, it’s a jump of 10 percent from the year before. Some of them got so angry they went as far filing an official complaint with the Better Business Bureau.
Six out of 10 people left a store in the past 12 months and didn’t go back because of the way they were treated. Seven out of 10 became frustrated because they couldn’t talk to a real person on the phone. And more than half who did get a real person say they had to go about three phone steps to get to a live body.
So the question is this: How does your company handle those things?
Listen to Murray Feldman’s report: