Martin Waymire hires two: The public relations agency Martin Waymire announced Friday that it had hired Naomi Burton as an account executive. The company said Burton has a track record of implementing effective social media campaigns, including contributing to the 2010 election’s Michigan Truth Squad project. Prior to graduation from Michigan State University, Naomi was recognized by the Central Michigan Public Relations Society of the America as Student Practitioner of the Year. Martin Waymire also has hired Scott Swanson as its social media account executive. Swanson, a former journalist and a native of the Upper Peninsula, brings extensive experience in health care and legislative communications along with a passion for social media and audio-visual production. More at www.mwadvocacy.com.
Media 1 names new strategy chief: Grand Haven-based Media 1 Friday announced the creation of a new position, Director of Business Strategy,and welcomes long-time sales strategist and business leader, William F. Jones, to the new role. Jones comes to Media 1 during a time of unprecedented growth with a new line of business developing SharePoint-based learning portals that engage employees, increase productivity, develop leaders, and improve the overall corporate “onboarding” experience. As the new Media 1 Director of Business Strategy, Jones will be developing and spearheading all marketing, promotion, sales, and networking endeavors and will be responsible for building a solid base of new clientele utilizing his extensive contacts in the HR field. Jones has already zeroed in on developing a new company Web site and associated marking collateral, and he has initiated new inroads with several prospects. Prior to joining Media 1, Jones worked as software executive and business development manager for a global services organization launching a technology division into the market. Previously, he served as an account executive for CQL Inc. and vice president of business development for TPC. In all of these positions, Jones led business development efforts, managed consulting engagements, and developed team sales strategies and marketing campaigns. In addition, Jones spent five years as vice president of sales and marketing, growing the depth and reach of the award-winning HR software suite produced by Resource Ocean Inc. In that role, he was responsible for managing overall operations, revenue growth and profitability for several other companies. He is a graduate of Grand Valley State University.