94 Percent Of U.S. Mobile News Sites Do Not Meet Consumers’ Expectations
Detroit-based Compuware Corp. (Nasdaq: CPWR) announced the launch of a new mobile site performance index in the media industry.
And it’s needed — since a recent survey showed 94 percent of the sites measured provide load time speeds that do not meet consumers’ expectations of five seconds or less. A recent mobile study revealed that global mobile consumer expectations are not being met, with a majority of users experiencing slow or unreliable mobile Web site and application performance. As the survey findings illustrate, although mobile users expect quick, anytime transactions that work flawlessly every time, that’s not what they’re getting.
The U.S. Media News mobile site performance index measures the average response time, availability and consistency of mobile-optimized versions of select U.S. news media Web sites.The benchmark allows organizations to compare and track mobile Web site performance against competitors and market leaders so they can compete more effectively and meet consumers’ expectations for fast and reliable web and mobile site experiences.
Of the sixteen companies measured on the benchmark from June 1 to July 1, AOL News was the only company to provide an average response time under five seconds at 3.7 seconds.
“One of the most convenient uses for web-enabled mobile devices is having instant access to breaking news from all over the world,” said Jonathan Ranger, Gomez benchmarks practice director at Compuware. “If users seeking information in real-time experience a slow or malfunctioning mobile Web site, they will go to competitor sites. Expectations for mobile service performance are high, with consumers expecting the mobile Internet to perform on par with the desktop Internet. These sites need to deliver fast and successful mobile experiences or risk not only driving away site visitors but potential advertising partners.”
To view other Mobile Site Performance Indices go to http://www.compuware.com/application-performance-management/mobile-benchmarks.html
To learn more about what mobile users expect and to read the full study findings, go to http://ow.ly/5GYXO
Compuware Gomez Benchmarks are an impartial, quantitative measurement of comparative web and mobile site performance and rank the home page, transactions and mobile performance results across many industries across three key metrics:
* Response Time — measures the time elapsed while downloading a page or an entire multistep transaction process.
* Availability — measures the percentage of successfully completed tests out of total test attempts for the measurement period.
* Consistency — measures the standard deviation of the response time of successful tests completed.
Benchmarks are used by organizations to compare and track performance against competitors and market leaders; baseline and track performance over time; and as key indicators of success for business and IT site owners. Gomez publishes hundreds of global Web and mobile performance benchmarks based on more than 20 million monthly tests across 3,000 companies in 13 countries.
* Home Page Backbone Benchmarks: measure the performance of the Web site’s home page from the Internet Backbone.
* Home Page Last Mile Benchmarks: measure the performance of the home page from the end user’s desktop taking into account the real user’s connection speed.
* Transaction Benchmarks: measure the performance of a key business process such as ordering a product or making a stock trade.
* Mobile Benchmarks: measure the performance of mobile site’s home page on the largest carriers and top devices.
Compuare’s Gomez platform optimizes the performance of Web, non-Web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.
More at www.compuware.com.