DETROIT (WWJ) – Can making an impulse purchase really affect your overall budget? University of Pittsburgh researchers followed people in stores and determined how much they were buying that they hadn’t planned to buy before. It’s called the impulse buy.

The researchers found that on average, people were spending 30 percent of their total purchase on impulse buying.

Money Magazine says impulse buying happens when you touch a product, maybe a nice sweater or some glassware, even some candy at a checkout line. But don’t touch an item, and you’ll likely resist the impulse buy.

A warning when you go online to shop. If you hit a website that you can’t get away from, have trouble navigating away from, maybe there’s a pop-up box asking you to confirm that you want to leave the site, professionals say those are the characteristics of a scam.

The scams are usually set up to pull you in, in order to obtain your personal information. Even if you don’t give up any information, just communicating with them could enable the scammers to see where you go online and what you’re doing, such as obtaining your credit card number or banking information.

Luckily, most credible websites will provide you with some type of certification if they have a secure ordering system. But, best practice is to know where you shop from online, through recommendation or the website’s reputation.

Listen to Murray Feldman’s report:


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